Privacy policy

Last updated: October 3, 2025

Akrielle operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Akrielle is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

By using our Services, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy. This Policy is intended to comply with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following types of information when you interact with our Services:

  • Contact details: Name, billing and shipping address, phone number, and email address.
  • Financial information: Payment card details, payment confirmation, and transaction details.
  • Account information: Username, password, preferences, and settings.
  • Transaction information: Items viewed, added to cart, wishlist, purchased, exchanged, or cancelled.
  • Communications: Information you provide when contacting us for support or inquiries.
  • Device and usage information: IP address, browser details, device identifiers, and interactions with our website.

How We Use Your Personal Information

We use your personal information for purposes including:

  1. Providing and improving Services – to process payments, fulfill orders, arrange delivery, manage exchanges, remember your preferences, and enhance your shopping experience.
  2. Marketing and promotions – to send you product updates, offers, and recommendations. You may opt out at any time.
  3. Security and fraud prevention – to detect and prevent fraud, unauthorized access, or misuse of our Services.
  4. Customer support and communication – to respond to your inquiries and provide assistance.
  5. Legal compliance – to meet our obligations under Indian laws and respond to lawful requests from authorities.

How We Share Your Information

We may share your personal information only as necessary to provide our Services, including:

  • With Shopify, which hosts our store and processes information to enable Services.
  • With service providers such as payment gateways, shipping partners, and IT providers, who process information on our behalf.
  • With marketing partners for promotions and advertising, subject to your communication preferences.
  • When required by law, regulation, or government authority in India.

We do not sell or rent your personal information.

Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill your orders,
  • Provide Services,
  • Comply with legal obligations under Indian law, or
  • Resolve disputes.

Your Rights and Choices

As per the DPDP Act, 2023, you have the following rights:

  • Right to access: Request details of the personal information we hold about you.
  • Right to correct: Request corrections to inaccurate or incomplete information.
  • Right to delete: Request deletion of your personal information, subject to legal requirements.
  • Right to withdraw consent: Withdraw your consent for the processing of personal information.
  • Right to opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in our emails or by contacting us.

To exercise these rights, contact us at the details provided below.

Children’s Data

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us and we will take appropriate action to delete such information.

Security of Your Information

We implement reasonable technical and organizational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security. Please keep your account credentials confidential.

Complaints & Grievance Officer

In compliance with Indian law, we have appointed a Grievance Officer to address privacy-related concerns.

  • Grievance Officer: Akrielle Privacy Team
  • Email: hello.akrielle@gmail.com

We will acknowledge and respond to complaints in a timely manner as required under applicable Indian laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. Updates will be posted on this page with a revised “Last updated” date.